Updated: Feb 28, 2022
Disclaimer: This takes an unexpected turn at the end....
Recently, I have found myself in a new season of life. While it is scary and all new territory, working for and by myself, it is so very exciting! I wanted a fresh look to my logo to go along with this venture and I asked for a lot of opinions. It's weird, because that is something I advise my brides against, because too many opinions, can cause you to get overwhelmed, or even make you second guess your decisions and what you want.
This new logo means a lot to me and I really didn't realize until recently why I loved it so much and I refused to change it after getting opinions from others.
The Name: Every Step
At the beginning of 2020, I struggled with finding a name that suited me and what I imagined for my business. On March 1st I got a notification on my phone from my Bible App and the verse of the day was this:
We can make our plans, but the Lord determines our steps. - Proverbs 16:9
And that was it! Immediately, God gave me the name Every Step. It just made sense to me. I wanted to get two points across with this name: 1. I am a Christian and I want to build my business on a firm foundation and spread His word and 2. I wanted to let my clients know that I am always available and I will be here to help anytime they need me.
Aside from looking "fancy" and "pretty" (to me anyway), I loved that the T in Step made a cross, which takes me back to point #1 above. I constantly pray that He will show me new opportunities to reach others and extend His love.
This is the one that took me the longest to realize. From the beginning, in 2020, I knew that I wanted a brushed pink background to my logo, specifically water color. I thought I just liked the aesthetics of it and I am a pink kind of person. Which you wouldn't guess by looking at me, because I usually wear a lot of black. But if you look a little closer, my nails are usually pink and my home has a lot of pink. But I thought that was it... I just liked pink. NOPE! Here is the logo that was in the back of my brain that I just realized (February 2022) has been my inspiration all along:
Notice the watercolor brush marks and the pink heart? As I am writing this, I am realizing that even the font on their website and the font that was on some of their tools (like books, shirts or other EG items) is similar to the one I chose! THIS IS IN NO WAY INTENTIONAL! I fully believe that I subliminally chose everything about my logo, because Embrace Grace had such an impact on my life.
Embrace Grace is a support group that helps women through an unexpected pregnancy by navigating them through single motherhood. While this post could be rather long because I want to tell you everything, but I'll keep it short and sweet because there a few things that need to be kept a surprise for the future moms.
At 28, I was a single soon-to-be mom at a new church in Friendswood when I found Embrace Grace and began going to the group on Wednesday evenings. I had no idea the huge life change that was about to come. Not only with a baby, but the walk I was about to begin with God.
I cannot be more thankful for Embrace Grace, Amber Cole, The Harbor and all the volunteers that made it all possible. Because they said yes, they showed me and many, many others love and support, which ultimately led to my decision to dedicate my life to Christ. On the most impactful day of this group, I could literally feel the love of God in my heart and all around me through all the people who were present that day. They cared so much for me and my baby and they didn't even know me! That unconditional love from strangers could only be explained as the love of Christ that day. Thank you to everyone who said yes to His calling. I love you! I did not expect to be crying by the end of this blog! But here I am, crying happy tears because I am feeling the love all over again!
I've been thinking about writing this blog for a while now to explain my new logo. I didn't expect it to come out this way, but I'm glad it did! While this blog may not appeal to everyone because single motherhood and wedding planning aren't always two things that go together, this is a part of who I am because of the steps that God put in my life to get here, so I am happy to share it! This journey took a while, and a lot of "why is this happening?", but I am glad to be here and I am thankful for Every Step!
Here is the first logo for reference: